Unsplash.com Eva Elijas
The principle is simple : the more an actor contributes, the more he deserves to earn.
The EQUAL PROFIT model solves current imbalances by focusing not only on the traceability and price breakdown of commodity goods, but on what really matters to modern consumers : the value distribution.
In other words, which actors receive what compensation along the value chain, and most of all, why ?
The EQUAL PROFIT label means that profit is distributed in a way that is proportional to the effort that each actor puts into the global supply chain. This effort is measured as a function of costs/risks borne by each actor.
What determines the price of the product you buy ? And who makes that decision ? Maybe you've never wondered, but we have ! Equal Profit is about equitable and transparent pricing, so that you know exactly who gets what from your purchase and why.